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Brisbane's water scores an F | Brisbane Personal Trainer - Unique ...

Waterways around Brisbane are still recovering from last year's floods.

Waterways around Brisbane are still recovering from last year?s floods.?Photo: Jenny Ellis

Several stretches of the local waterway are severely unhealthy ? including a catchment which provides much of Brisbane?s drinking water, an annual report card has revealed.

Though southeast Queensland?s Ecosystem Health Report Card was a good news story overall, the project?s chief scientist says glaring ?fail? grades meant Brisbane couldn?t afford complacency.

Professor John Olley, who today presented the report card to the Minister for Environment and Heritage Protection, Andrew Powell, said government and residents should be ?really worried? about the mid-Brisbane region catchment which plummeted from a D- in 2011 to an F in this year?s results.

The F marks the worst grade ever for the area, which sits west of the CBD, from the Wivenhoe dam wall to Mount Crosby weir, and spans Brisbane City Council, Somerset Regional Council, Ipswich City Council and Moreton Bay Regional Council.

Professor Olley attributed the decline to increases in nutrients and riverbed slumping, even though the catchment features some of the more intact regional riparian corridors in SEQ.

?The mid-Brisbane dropped from a D minus to an F ? that?s a fail,? he said. ?That?s the one all of us should be concerned about because it?s a conduit for the water we drink here out of a tap.?
He said the Lower Brisbane Catchment, which includes the stretch of the river that passes through the Brisbane CBD, was also a serious concern.

Despite the slight improvement, from an F to a D+ this year, poor results for some of the freshwater indicators that were used to compile the report ? including the measure of physical chemicals ? led to the ?poor? grading.

?The reality is that over half the channel network is in poor condition,? Professor Olley said.

?We need to fix up 6000 kilometres of that network to protect the bay in the long term. People are drawn here for the opportunities, and particularly the lifestyle and environment. We need to remember that we don?t inherit the earth from our grandparents, we borrow it from our grandchildren.?

During the reporting period, the northern and southern catchments of SEQ received above-average rainfall and this led to an increase in nutrients entering waterways, which in turn affected the results, Professor Olley said.

?One of the other major issues affecting waterway health in South East Queensland is the increased amount of sediment [or mud] entering our waterways,? he added.

?Mud increases the turbidity [or murkiness] of waterways and contains pollutants that have a negative impact on water quality. In order to reduce the amount of mud entering our waterways, we must plant more vegetation along the riverbanks, improve stormwater runoff, protect wetlands and restore floodplains.?

The minister acknowledged there was work to be done, and outlined the new government?s approach to improving the essential environmental resource.

?As the Environment Minister, you?ve got to be honest and admit these some trepidation when you know the report card is coming out,? Mr Powell said.

?The results in today?s report card provide us with the information we need to improve.?

Mr Powell said the government valued the environmental, social and economic worth of the SEQ waterways at around $5 billion and would contribute $4.6 million in cash and in-kind investment to protect the area, including Moreton Bay.

Meanwhile Brisbane Lord Mayor Graham Quirk said his city council was also committed to improving the network, with $6.75 million allocated this financial year for creek mediation.

The work would focus on multiple locations in specific Brisbane waterways damaged by the floods Cr Quirk said, with a further $20.4 million over the next four years budgeted to rejuvenate the Norman Creek catchment in Brisbane?s inner south.

He said for the first time since 2002, streams in highly urbanised catchments improved in grade, including the Lower Brisbane, and Oxley (F to D-) and Redlands (F to D+).

?We are delighted to see that there have been improvements in Lower Brisbane and Oxley,? he said.

?Brisbane City Council has planted more than 80,000 trees in the Oxley Creek catchment as part of the Lord Mayor?s Oxley Creek Taskforce.?

A total of 389 sites are monitors across the SEQ and Moreton Bay to create the report card. The 135 freshwater sites are monitored biannually, and the 254 esturine and marine sites are monitored monthly.

The 2012 report card grades (A to F) are based on analysis of data collected from July 2011 to June 2012.

The results shows the healthiest local waterway were the Eastern Banks off North Stradbroke Island (A from A-), and the Waterloo, Central, and Eastern Bays (all A-).

Importantly, the overall health grade for Moreton Bay had improved from C to B- which Professor Olley said reflected the region?s resilience, especially in the wake of the 2011 floods.

Healthy Waterways, which is a non-government, not for profit, organisation, has released a free Report Card iPHone App. The Report is also available via the?website

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Source: http://www.brisbanepersonaltrainer.com.au/2012/10/brisbanes-water-scores-an-f/

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Swing-state voters hit with mail ad barrage

In this photo taken Oct. 19, 2012, Jean Gianfagna displays some of the political mailers her family receives at her home in Westlake, Ohio. Gianfagna says her family is ?deluged? and sometimes gets four of the same piece at a time _ her husband and two grown kids all get their own. (AP Photo/Mark Duncan)

In this photo taken Oct. 19, 2012, Jean Gianfagna displays some of the political mailers her family receives at her home in Westlake, Ohio. Gianfagna says her family is ?deluged? and sometimes gets four of the same piece at a time _ her husband and two grown kids all get their own. (AP Photo/Mark Duncan)

(AP) ? Around lunchtime each day, the latest missives promoting or pillorying Democratic President Barack Obama and Republican nominee Mitt Romney arrive in Diane Ouradnik's mailbox. Before long, they're in her trash.

Tearing and tossing has become routine for battleground-state voters drenched in caustic mail ads from the presidential candidates, political parties and their allied groups.

Television commercials may be king, but millions of dollars a week are fueling the pinpointed mail ads: Gun owners are told Obama is a threat and Romney is "the clear choice." Bilingual ads going to Latino voters are questioning Romney's commitment to opportunities for "regular people." Senior citizens are getting dueling pieces from Obama and Romney casting the other as detrimental to Medicare.

"I don't even read it. It's just too overwhelming. It's too much ? from all sides," says Ouradnik, a customer service representative in this lakeside Wisconsin city. She voted for Obama four years ago but is leaning toward Romney this time because she feels the incumbent has let her down and is too willing to blame others.

Political mail at all levels is big business. Some 1.8 billion political mail pieces were sent in 2010, resulting in $338 million in revenue for the U.S. Postal Service, a spokesman said. The Postal Service expects to significantly surpass those marks in 2012.

In Romney's corner, the super political action committee known as Restore Our Future sank more than $1 million into its direct mail efforts in the past two weeks alone. Another $1 million was spent last week on anti-Obama mail by Citizens Awareness Project Inc., a new group that hasn't disclosed its donors.

Aiding Obama, the AFL-CIO has sent tens of thousands of candidate contrast fliers to union households in battleground states. A healthy share of NARAL Pro-Choice America's $1.1 million of independent spending on the race has been on bulk mail.

Strategists count on voters to at least scan what they get. In the best case, people hand the ads off to undecided neighbors or carry them to the voting booth for reference.

In a presidential campaign dominated by a focus on jobs and the economy, the mail ads often tackle peripheral issues important to niche voters.

A tri-fold flier from the pro-Romney group Crossroads GPS pans Obama as weak on border security and in favor of a plan that "rolls out the red carpet for illegal immigrants." The New Hampshire Democratic Party has a piece charging that Romney would give too much power to employers and insurance companies to deny coverage of contraceptives. A group called Catholics for Ohio addresses the birth control debate from the opposite angle with a mail piece saying Obama "wants to tell the Catholic Church what to do."

The mailers are typically more cost-effective than television ads, with some pieces costing a dime or less. And they have a more scientific reach.

"It's the difference between using a rifle and a shotgun," said Randy Borntrager, political director of People for the American Way, which is sending anti-Romney mail into Ohio, Virginia and Wisconsin. "With a shotgun you have a pretty widespread approach, with a more targeted rifle approach you can aim at a target at who you think is going to be persuadable."

Within the battleground states, the pieces are more likely to be steered to people with a regular history of voting. Groups like the National Rifle Association and the AFL-CIO feed off their well-honed lists. Organizations hoping to convert 2008 Obama voters have concentrated on geographic areas that backed the president four years ago but a Republican gubernatorial or congressional candidate two years later.

The Ending Spending Action Fund, a conservative super PAC bankrolled by billionaire Joe Ricketts, was on pace to send out nearly 2 million mail pieces in the month before the election, mostly in the presidential race. The group is focused on Iowa, Ohio, Virginia and Wisconsin. In one mailing, Obama is slammed for rising debt, nagging unemployment and higher dependency on food stamps. "Obama made things worse," it says.

Brian Baker, the group's president, said the mailers are a key part of a "surround sound campaign" to also drive the same message over the airwaves, on doorsteps and through email.

On the political left, People for the American Way is directing its mail efforts at pushing up the Latino vote, a crucial bloc for Obama. The group's mailers are printed in English and Spanish, and they portray Romney as an elitist whose policies would squeeze funding for Head Start, special education and college Pell Grants. "No dejes que te enganen ? Don't be fooled ? Mitt Romney is not for us," the ad concludes.

There are drawbacks to the mail pitches. Mail takes more time to develop and distribute, so pieces prepared for the stretch run won't pivot off late-breaking moments in the same way radio and television spots can. And there's no denying that even mail can reach a saturation point.

Outside Cleveland, Jean Gianfagna has days when six or seven political mailings come in ? occasionally four versions of the same one for herself, her husband and two college-age students. The marketing consultant knows the power of mail persuasion, but even she questions whether the investment is worth it at this stage.

"At some point you reach burnout and everyone I know is completely burned out in this election. We see hundreds and hundreds of ads," said Gianfagna, who is backing Obama but getting mail from both sides. "At some point you just tune it all out."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2012-10-24-US-Campaign-Mail-Pitches/id-1550b9c57d4b48a3b7616eef39927aec

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A tale of money, sex and power: The Ellen Pao and Buddy Fletcher ...

By Adam Lashinsky and Katie Benner

FORTUNE -- Jan. 20, 2009, was a day of proud and joyous reflection for Alphonse "Buddy" Fletcher Jr. The New York hedge fund manager had come to Washington, D.C., to witness Barack Obama making history and also to host a pre-gala cocktail party. One of the honored guests was inaugural poet Elizabeth Alexander, a professor at Yale and a recipient of a fellowship Fletcher had established to promote race relations.

As evening fell Fletcher gave a toast that acknowledged the significance of the moment, for the nation and for himself. While some of the most important people in his life looked on -- Harvard scholar Henry Louis Gates Jr.; Fletcher's mother, Bettye; and his brother, Geoffrey, whose screenplay for the film Precious would later win an Oscar -- Fletcher delivered a speech built around the theme "What are the chances?" What are the chances, he mused, that the nation would elect its first black President or that a Fletcher Fellow would read her poem at the Inauguration? He acknowledged his wife, the venture capitalist Ellen Pao, and their 6-month-old daughter, Matilda. What are the chances, he asked, that he'd be there that day with his beautiful wife and child?

This last note elicited warm laughter. His friends all knew that Fletcher had for years openly dated a man, Hobart "Bo" Fowlkes, an employee of his investment firm, who helped plan the party but was not in attendance. But in the span of a year beginning in the summer of 2007, Fletcher and Pao had met, married, and started a family. The event was infused with a powerful dose of "hope and change."

MORE: Buddy Fletcher's philanthropy

Nearly four years later much has changed for Fletcher and Pao -- though not for the better. After achieving coveted positions in the rarefied world of finance, Fletcher and Pao each filed sensational lawsuits that now jeopardize their careers, no matter the outcome. Fletcher, 46, sued the iconic Dakota apartment building, located on Manhattan's Upper West Side, accusing the board of racial discrimination after it questioned his ability to pay for an additional unit in the complex. The lawsuit triggered a series of events that ultimately led to the bankruptcy of one of Fletcher's funds and investigations by the Justice Department and the Securities and Exchange Commission. Then, just as Fletcher's predicament was intensifying, Pao, 43, sued her employer, the venerable venture capital firm Kleiner Perkins, for sexual discrimination, alleging that her superiors ignored her complaints of maltreatment by some male colleagues -- and curtailed her career for raising the issues.

The unfolding drama has been the buzz of Wall Street and Silicon Valley, in part because the elite of those communities surely see glimpses of themselves and their values in the Pao-Fletchers: With five Ivy League degrees between them and access to some of the most influential people in business and academic circles, the attractive interracial couple embodies the sort of bicoastal, nerdy-cool success that so many smart young people aspire to.

But they were an odd couple from the start. Fletcher for years was attracted to the limelight and courted high-profile patrons. (Steven Rattner, a former neighbor at the Dakota, is a past investor in Fletcher's firm; Tribeca Film Festival co-founders Craig Hatkoff and Jane Rosenthal befriended him.) Pao, consistently described above all else as "quiet," faded into the woodwork; mentors adopted her because of her potential and work ethic. Fletcher thrust himself into the national debate on race relations with his fellowship program, and he has twice sued others for racial discrimination. Despite her pedigree and accomplishments, Pao achieved no notoriety at all until her explosive allegations came to light.

Their story picks at the societal scabs of sexism and racism that many like to think healed long ago. When the daughter of Chinese immigrants and the son of a middle-class black family achieve great success, they are held up as proof that the American dream works for everyone. Yet Pao and Fletcher say they have been victimized by dynamics that supposedly no longer exist.

It would be easy to dismiss their lawsuits, as many in their social cohort have, as the desperate actions of two individuals going through major professional crises -- troubles that Fortune has pieced together by speaking with dozens of former colleagues, friends, neighbors, and associates and by reviewing hundreds of pages of court documents. (Pao and Fletcher declined to comment for this article.) But what if some or all of their allegations prove to be true? What would that say about the enlightened worlds of Silicon Valley and the Upper West Side? What would it say about the American dream in 2012?

In the spring of 2005 Ellen Pao applied for a job at Kleiner Perkins. John Doerr, the firm's famed leader, sought a technical chief of staff who met precise job specifications: an engineering degree from a prestigious university, degrees in law and business, and a background in enterprise software. "I met everything in the spec," Pao said in a 2008 interview with Fortune.

MORE:?The end of an era on Sand Hill?

Pao was accustomed to meeting high expectations. The middle child of three girls, Pao grew up in suburban New Jersey. Her father, Young-Ping Pao, was a professor at New York University's Courant Institute of Mathematical Sciences. The elder Pao, who died in 1987 when Ellen was a senior in high school, instilled in his children a commitment to academics, and each fulfilled his dreams. Ellen majored in electrical engineering at Princeton, where both her sisters studied as well.

Pao kept racking up the Ivy League degrees. From Princeton she went straight to law school at Harvard; then, after a stint at Cravath Swaine & Moore, she earned another Harvard degree, this time from the business school. "She is one of the least objectionable people on earth," says Rebecca Eisenberg, a law school classmate. "She doesn't stand out. She's the type of person who just goes about her business."

After graduating from business school in 1998, Pao moved through a progression of business-development jobs in Silicon Valley. She was also briefly married to her HBS boyfriend, Roger Kuo, now a mutual fund executive in San Francisco. The relationship ended quietly and, like so much in Pao's life, without controversy. It was during her time at software maker BEA Systems that the Kleiner opportunity surfaced. Her boss at BEA, Adam Bosworth, encouraged her to take the job. "She was smart and underutilized and underchallenged," he recalls. "She wasn't setting her standards high enough."

At Kleiner, Pao settled into a position that gave her access to some of the most glamorous and challenging opportunities in technology. As Doerr's top aide she enjoyed an enviable position: Her office was next to his, and she sat in on his meetings. Yet her tasks could be menial. Doerr travels with a printer, the better to quickly produce a term sheet for entrepreneurs. Pao was known to carry it for him; Doerr says that didn't happen.

Her proximity to Doerr thrust her into two areas outside her expertise: pandemics and clean tech. Both proved to be bad bets for Kleiner Perkins, and that was a setback for Pao.

A diligent worker, Pao stood apart in the schmoozy -- and overwhelmingly male -- world of venture capital. Numerous former colleagues noted that Pao rarely mentioned her personal life at work. "She's not a good ol' boy," says Bosworth, her boss at BEA. "She crosses every t and dots every i before going to bed," he says. She exuded an attitude of "Tell me what is expected, and I'll do it."

Kleiner Perkins quickly became an unhappy place for Pao. A year or so after joining the firm, she briefly had a relationship with a peer, Ajit Nazre. When Pao ended the relationship, she would later allege, she began to suffer retaliation in the form of being omitted from business meetings and being undermined with her portfolio companies. She also later claimed that she wasn't the only woman at Kleiner Perkins to suffer from gender discrimination, and in the middle of 2007, she claims, she discussed her concerns with several senior partners, including Doerr. The firm denies this.

Her time at Kleiner may not have been all she had hoped it would be, but her connection to Doerr produced one tangible perk. Doerr, a trustee of the Aspen Institute, recommended Pao for the Crown Fellows program, a leadership seminar for outstanding young professionals. In August 2007 she traveled to Colorado for the weeklong session. There she would meet Buddy Fletcher.

Fletcher, left, with Henry Louis Gates Jr., the Harvard professor

Fletcher, left, with Henry Louis Gates Jr., the Harvard professor

Buddy Fletcher's early adulthood is a swirl of successes marred by brief episodes of unpleasantness. "The popularity Buddy had was almost unmatched," says Roy Niederhoffer, a New York hedge fund manager who was Fletcher's freshman roommate at Harvard. Fletcher, who played varsity football at Harvard, was voted a class marshal, a kind of prom king meets social chairman. He was a member of the Harvard Republican Club and the exclusive Phoenix SK club made famous in the film The Social Network because Mark Zuckerberg couldn't get in the door. Fletcher became club president. At one point, according to three former club members, including close friend Stephen Cass, Fletcher was impeached over concerns he had improperly used club funds. Some members resigned in support of Fletcher. Fletcher was later reinstated, and he and the two friends resumed their relationship with the club.

Fletcher moved to Wall Street after graduation, excelling at equities trading at Bear Stearns, then Kidder Peabody. He quit Kidder in 1991, dissatisfied with his bonus, and set up his own firm, Fletcher Asset Management. He also sued Kidder for racial discrimination, alleging that the firm decided that the amount he was owed "was simply too much money to pay a young black man." An arbitration panel dismissed the racism charge but ordered Kidder to pay Fletcher an additional $1.3 million in bonus money.

MORE:?What to do when the crisis hits

At his new firm Fletcher boasted triple-digit returns and frequently told reporters he had never had a losing quarter. He also developed expensive tastes: a multimillion-dollar apartment in the Dakota, an 1,100-acre estate in Connecticut, and a chauffeured Bentley. While still in his twenties, Fletcher also gave generously to charity, setting up a personal foundation in 1994 and donating to cultural institutions that celebrated African Americans. He pledged a large, undisclosed sum to Harvard; legal documents reviewed by Fortune later revealed the amount to be about $9 million, by Fletcher's estimations. The pledge came in the form of three securities, including a "contractual right" to buy shares in the biotech company Calgene.

Those donations, his apparent financial wizardry, and his straitlaced, dorky persona (think Clark Kent meets Steve Urkel) burnished Fletcher's reputation as a bright young thing -- The New Yorker wrote a glowing profile in 1996, and he was a patron of the arts and academia. All this gave him an aura of unassailability. Within the well-appointed walls of his firm, however, Fletcher developed a reputation for brutal behavior. Five former employees say he would scream when angered. He would talk about how he was surrounded by incompetent people. He would disappear from the firm for long periods, sometimes days, ex-employees say.

Fletcher's mom, Bettye, who kept an office at Fletcher Asset Management, tried to explain away her son's absences and smoothed things over with the staff. Says an employee who logged four years under Buddy Fletcher: "It's not a pleasant place or a good culture. There was a lot of turnover as it dawned on people that they had left good jobs only to be abused."

Geoffrey and Bettye Fletcher at a 2012 gala

Geoffrey and Bettye Fletcher at a 2012 gala

Even those who were once close to Fletcher say they were pressured. Michael Meade, a college friend and Fletcher Asset Management cofounder, and Cass, his SK club friend and later an employee, both alleged sexual harassment in the mid-1990s after being fired. They claimed Fletcher had retaliated when they rejected his advances. (Ironic, then, that some 15 years later Pao would accuse her employers of retaliating against her for making claims of discrimination.) While neither man would comment on their cases, Meade tells Fortune that he and Fletcher have reconciled. In 2003 and 2006 two caretakers at Fletcher's Connecticut manse sued for sexual harassment, according to a 2011 article in the New York Times, which says that they settled as well.

Yet Fletcher never seemed to grasp the gravity of the accusations. He flirted with the idea of running for New York State controller, according to a person with knowledge of meetings with New York Democratic leaders. It seems never to have occurred to him, this person says, that the sexual-harassment claims would hurt his chances.

Legal issues also clouded Fletcher's Harvard donation, according to court documents. Harvard announced in 1996 that Fletcher had generously donated at least $3 million to fund the Alphonse Fletcher University Professorship. (The first holder of the chair was the noted scholar Cornel West.) Exactly one year later the school sued Calgene in an attempt to redeem a contract to buy shares worth $3.8 million, by Fletcher's estimate. Calgene said it had voided the contract before Fletcher had even given it to Harvard, legal documents say. Harvard and Calgene settled in December 1999. Harvard declined to comment.

Since 2006 the endowed chair has been held by Henry Louis Gates Jr., the influential scholar. Gates became an important fixture in Fletcher's life: Gates says he introduced Bettye Fletcher to James Comer, a prominent Yale professor she married in 2004. He also unwittingly played matchmaker for Buddy Fletcher. As a trustee of the Aspen Institute, Gates often nominates potential Crown Fellows. In 2007 he recommended Fletcher.

The prestigious Crown Fellows program typically attracts the best and the brightest, and the class of 2007 was no exception. It included Chris Sacca, a Google (GOOG) executive at the time; John Wood, the founder of the nonprofit Room to Read; and Goldman Sachs (GS) banker Brooks Entwistle. One hallmark of the fellowship each year is an evening spent singing around a campfire, capping a week of shared experiences among the fellows. Fletcher and Pao bonded in the rare air of Aspen, where they came to be aware of their shared associations with Harvard, the financial world, and their respective experiences in the clubby, white, male worlds each encountered daily.

MORE:?Marissa Mayer's brief maternity leave - progress or workaholism?

But it was difficult to see from the outside what more they had in common. When their relationship began, few if any of their Crown colleagues knew about it. "Ellen struck me as very quiet and reserved," said one participant. "Buddy struck me as masked -- not someone I would ever get to know."

Their romance was a whirlwind. They wed that December in San Francisco, then repeated their vows in a civil-union ceremony at the Memorial Church of Harvard in April 2008, when Pao was six months pregnant. (Yes, the once openly gay Fletcher married a woman after a four-month courtship.) Fletcher began spending considerable time in San Francisco at the couple's apartment in the Residences at the St. Regis. They avoided the regular Bay Area social scene, confining themselves to family-oriented and low-key activities: birthday parties for friends of their daughter's and gatherings of Pao's business school classmates. They were often spotted in the restaurant at the St. Regis with their infant in tow. Like others in Pao's San Francisco social circle who have come into contact with Fletcher, BEA's Adam Bosworth found him "hard to read." And formal as well. "She told us to call him Buddy, but after a while I switched to Alphonse," says Bosworth.

Despite his constant presence in San Francisco, Fletcher had New York on his mind, specifically his home at the Dakota. Already the owner of four units there, Fletcher applied to buy a two-bedroom apartment in the tony building in April 2010. The following month the Dakota board denied his application, prompting Fletcher to sue for racial discrimination. The board fired back with affidavits suggesting that Fletcher couldn't afford his maintenance fees and mortgage payments. Most damaging, however, were the Dakota's allegations that it didn't trust the financial statements of Fletcher Asset Management, his firm. The board questioned the independence of Fletcher's auditors and suggested that he had exaggerated the amount of money he managed. In his 2012 SEC registration, Fletcher says he has $555 million under management, a relatively modest amount for a fund boasting a two-decade record of outstanding returns and that was also actively looking to raise funds.

Following the Dakota's incendiary allegations, three Louisiana pension funds requested money from their investment in a Fletcher vehicle called the FIA Leveraged Fund, which was registered in the Cayman Islands. At first they wanted to take some profits off the table. Eventually they redeemed their entire investments. Fletcher issued an IOU, saying that the assets weren't liquid. The funds rejected the note. By the end of 2011, neither Fletcher nor the Louisiana pension funds could agree on an acceptable payment. The relationship between them deteriorated, and after an unsatisfactory meeting with Fletcher in December, the investors filed a petition in the Cayman Islands to liquidate the Leveraged Fund and get their money back.

Pao, second from left, in 2011 with alumni of a Princeton-affiliated college prep program

Pao, second from left, in 2011 with alumni of a Princeton-affiliated college prep program

Back in California, Pao was miserable at work. Friends say she made allusions to how beleaguered and overlooked she felt. She complained further to various Kleiner managers about her treatment, according to her suit. She also claimed to have been excluded from a high-level Kleiner dinner that took place at the St. Regis in San Francisco, where she had an apartment. (In its response to Pao's suit, Kleiner denied that women were excluded from the dinner.) Ajit Nazre, the partner Pao had been involved with, quietly left Kleiner earlier this year.

In early 2012, shortly after Fletcher's dispute with his investors was reaching a boiling point, Pao began to prepare a suit of her own, retaining lawyers who began interviewing potential witnesses. In March three male colleagues at Kleiner were promoted from the junior-partner role they shared with Pao; the staffing changes only aggravated her sense of grievance as she was not promoted.

At the same time, Fletcher's situation with his Cayman Islands-based fund turned grim. A Feb. 27 affidavit by a Fletcher employee revealed that the FIA Leveraged Fund hadn't filed an audited financial report since 2008, and that Fletcher's main fund hadn't filed audited financials since 2009. What's more, Fletcher attempted to repay the Louisiana pension funds in a manner reminiscent of his Calgene maneuver with Harvard years earlier. Instead of cash, Fletcher offered the pension funds warrants to buy shares in United Community Bank, according to court documents. But Fletcher and United Community disagreed about the value of the warrants; a judge in the Cayman Islands in April ruled that the stock warrants were an unacceptable payment -- in fact they could be less than worthless. When Judge Anthony Smellie used United Community's assumptions, the warrants would actually create a $22.6 million loss for the pension funds. He ordered the liquidation of the Cayman-based fund.

Amid this embarrassing turn of events for Fletcher, Pao dropped a bombshell that would introduce even more scrutiny into their family life. On May 10, three weeks after the judge ordered her husband to liquidate one of his funds, Pao filed her jaw-dropping lawsuit against Kleiner, which became public 12 days later. Salacious tidbits in Pao's complaint included her acknowledgment that she had "succumbed" to Ajit Nazre's sexual advances "on two or three occasions" and that Pao had knowledge of "another female junior partner" who had been harassed by Nazre. (Efforts to reach Nazre for comment were unsuccessful.)

She also claimed that Book of Longing, given to her by Randy Komisar, a senior Kleiner partner, contained "many sexual drawings and poems with strong sexual content." In its response to Pao's allegations, Kleiner said she had "twisted facts and events" to make a harmless gift seem menacing. The suit grabbed headlines and provoked a statement from Doerr himself. In denouncing his former aide, he said the firm was going through a "difficult time" because of Pao's "false allegations." He also encouraged observers to consider Kleiner's record on diversity.

MORE:?Silicon Valley's next gender discrimination suit

Pao's bold act flew in the face of past criticisms levied against her by Kleiner partners -- that she was passive, that she waited for orders, and that she was risk-averse. She had turned their expectations on their head. She also showed astonishing backbone by continuing to come to work at Kleiner for five months after filing her suit, before Kleiner began the formal process of firing her. The situation was awkward, to say the least, as Pao continued to participate on the boards of the companies in which she had invested on Kleiner's behalf and to attempt to make new investments. During the summer after she filed suit, Adam Bosworth asked Pao why she hadn't simply left Kleiner. Her response, he said: "Why should I leave? I haven't done anything wrong."

In early October Kleiner ended Pao's odd employment situation by telling her she would be paid for an additional six months and receive a severance payment but not be required to report to work any longer. As well, it informed Pao that the firm would begin the process of replacing her on her boards. (Venture capitalists who leave their firms on good terms will often continue to look after their investments so that current partners can focus on new efforts.) Pao took the unusual step of announcing on the website Quora that she had been fired.

Kleiner and Pao, of course, remain inextricably bound -- and will be regardless of the outcome of her suit, which could yet yield her an enormous settlement or judgment should it go to trial. Pao's allegations will be attached to the names of many partners for years to come, and her filing, along with the dismal number of woman executives at the highest levels of Silicon Valley venture firms and startups, is prompting a candid conversation about the role of women in technology.

Pao's stubbornness may have surprised her peers, but it may not have surprised the one person who has been fighting his own battles in parallel. Fletcher has settled lawsuits filed against him, but he's never lost one yet. Emboldened by his early Kidder Peabody victory, perhaps Fletcher is someone who doesn't shy away from a challenge, who refuses to cede ground.

Hobart

Hobart "Bo" Fowlkes,
photographed in 2005

But can he fight his way out of his current predicament? The team appointed by the court to liquidate Fletcher's Cayman Islands fund has raised questions about the handling of investors' money, saying the fund's complicated structure "allowed fees to be drawn ? at multiple levels, without any benefit to investors." The liquidators also noted that a firm affiliated with Fletcher had been paid $3.3 million in fees by the Leveraged Fund, unbeknown to the investors. On June 29, Fletcher halted the liquidation process by having part of his firm file for voluntary bankruptcy. Fletcher hoped to maintain control of the process, but the court had other ideas. Over Fletcher's wishes, the bankruptcy judge appointed Richard J. Davis as the trustee overseeing the process. Davis, who specializes in white-collar crime, is best known for his work as an assistant special prosecutor in the Watergate trials. "The central issue in this case concerns corporate governance," Tracy Davis, the U.S. Trustee overseeing the district bankruptcy courts, says in a filing.

After the revelations of the past year it seems Fletcher may have great difficulty attracting new investors for future funds. His wife's professional prospects are equally uncertain. Her accusations have reversed her reputation such that even her friends don't quite know what to make of her: Is she the diligent immigrants' kid, or is she a defiant nonconformist? Whistleblower or troublemaker?

The couple are now on parallel paths of litigation and have crises enough for a 50-year marriage, never mind one that will be just five years old this December. It's easily enough to drive even the most rock-solid pair apart. For Buddy Fletcher and Ellen Pao, it seems to have brought them together for now. Oddly enough.

--Additional reporting by Doris Burke

This story is from the November 12, 2012 issue of Fortune. ?

Source: http://finance.fortune.cnn.com/2012/10/25/pao-fletcher-lawsuits/

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Posts: 301

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Source: http://laserpointerforums.com/f65/1w-chinese-laser-advice-78056.html

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বুধবার, ২৪ অক্টোবর, ২০১২

?Housewife? Kim Zolciak to host private lingerie event | The Buzz

Vikki Locke and Kim Zolciak team up for a fun event next month

Vikki Locke and Kim Zolciak team up for a fun event next month

?Real Housewives of Atlanta? cast member Kim Zolciak teams up with B 98.5 FM Morning Show host Vikki Locke for an exclusive lingerie event next month.

The ?Big Bra Bash,? featuring stylish sips and nibbles, a mini fashion show and fun giveaways, is coming up from 6 to 8 p.m. Nov. 8 at the Intimacy shop at Phipps Plaza, an elegant boutique staffed with expert braristas who are trained to help ladies find the perfect fit. (Intimacy reports the alarming statistic that 85 percent of women do not wear the proper size).

?Over 10 years ago a friend told me about Intimacy,? Locke said. ?I went and could not believe I could find a bra that I could sleep in. It felt like a second skin!?

Her event with Zolciak, who recently stopped by the morning show with husband Kroy Biermann and baby Kash, is not open to the public but we?ve got the details on how you can enter to win admission. First, tune into the B 98.5 FM Morning Show from 5 to 9 a.m. weekdays, or enter to win a coveted spot by sharing your, um, uplifting bra story the event web site. Here is the link.

If you aren?t able to make it, never fear. Intimacy plans a weekend long of giveaways and other surprises to celebrate its grand re-opening. See the web site for more details.

Source: http://blogs.ajc.com/the-buzz/2012/10/23/housewife-kim-zolciak-to-host-private-lingerie-event/?cxntfid=blogs_the_buzz

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Pound The Alarm & Red Hot Workout - BODYROCK.tv | Fitness ...

We shoot in a real house with a real living room. This is not a set or a stage. There are no scripts. Our trainers come in here and put their hearts into every video and post. This is not a reality-tv show. No one here has dreams of fame, and we are not trying to make the pages of US weekly. Each and everyone of us is a real person, with all the ups and downs that anyone else has. We have chosen to share our lives with you guys in part because we believe that if you are going to train with someone and share this journey called life then it?s best just to be honest through the good and the bad. Friends don?t always have to agree with each others choices ? but in the end they respect each other and have each others backs. We want you guys to feel like you are training with friends. Life is not set in a studio under the lights. It?s gritty and tough and knees get scraped, hearts get broken and we all fall down on occasion. We come to you guys in the spirit of providing motivation, inspiration and the best damn workouts that we can bust out each day for you. The rest of it is just life swirling around ? but good or bad it?s honest and we have your back. Let?s all remember to be kind and enjoy the blessings of life together.

Workout Break Down

Set your?interval timer to 12 minutes. 50 Seconds Work / 10 Second Rest minute rest in between rounds.

1. 10 High Knees 2 Tuck Jumps

2. Hop Overs Using Push Up Using The Equalizer

3. Kick Out Up Right Row Using The Sandbag

4. ?(4) 1 Leg Donkey Press 4 Hop Ups Switch Sides Donkey Press

5. 5 Wood Chops 2 Pushups ALT SIDES Sandbag

6. Keg Press Using The Sandbag

Workout Break Down

Set your?interval timer to 12 minutes. 50 Seconds Work / 10 Second Rest minute rest in between rounds.

1. 4 Second Push Ups 4 Second Quick Push Ups

2. 1 Kick Out 5 Squats

3. Bent Over Bicep Curls

4. 1 Kick Out 5 Squats

5. Tricep Extentions

6. 1 Kick Out 5 Squats

Friend Your Trainers on Facebook:

BodyRock Main Facebook?Here

Lisa-Marie Facebook?click?Here

Sean?s Facebook page click?here

Freddy?s Facebook page: click here

Haley?s Facebook page:?here

Time: 12 MinWorkout Type: body weightExercises: 1

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Paper maker Stora Enso in $104 million Q3 profit

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As a Bond villain, Bardem gives 'Skyfall' a jolt

NEW YORK (AP) ? In one long take, Javier Bardem grandly strides into the latest James Bond film.

Walking slowly across a cavernous lair and toward a foreground where Daniel Craig's 007 sits tied to a chair, Bardem ? as the film's villain, Raoul Silva ? tells an ominously symbolic story about rats. Resembling something like a sinister Dick Cavett, Bardem, with wavy blond hair and a white jacket, crouches near Bond and suggestively, intimidatingly rubs his thigh.

It comes as little surprise that Bardem as a Bond villain is a lot of fun. In "Skyfall," he provides one of the finest arch-enemies in the 50-year history of Bond films, and plays him as a distinctly more human character than the franchise has often provided ? even if with a dose of flamboyance.

"The key point for me was what (director Sam Mendes) told me from the very beginning: the word 'uncomfortableness,'" Bardem said in a recent interview. "I don't want him to be someone that threatens somebody, that's threatening to someone. It's about creating a very uncomfortable situation every time he talks to somebody else."

The 43-year-old Spanish actor is already widely admired by his peers and film critics, having won an Oscar in 2007 for another interestingly coiffured villain, Anton Chigurh in "No Country for Old Men," and been nominated two other times: for his breakthrough performance in Julian Schnabel's "Before Night Falls" (2000) and for his soulful, melancholy turn in Alejandro Gonzalez Innaritu's "Biutiful" (2010).

But "Skyfall" is Bardem's largest film yet, the kind of blockbuster behemoth that usually gives little room for even the finest actors to flex their muscles. Yet, rather than be constrained by the Bond movie archetype, Bardem manages to put forth a performance just as nuanced as those in smaller, more deliberately arty films.

"I've never done a movie as big as James Bond, so I didn't how a big monster like this would affect my work on set," says Bardem. "It was a great gift of finding myself in a very, very creative process."

It was Craig who first reached out to Bardem while casually chatting at an event in Los Angeles. Bardem, intrigued, replied that the prospect sounded "pretty cool." He was later convinced after reading the script and finding: "Wow. There's a person here."

"I'm in awe of the guy," says Craig. "He's a passionate kind of creature where everything he does on screen is mesmerizing and electrifying. He put in levels of interest, made it real, but didn't forget he was playing a Bond villain ? which is a clever actor knowing full well he's got to play it straight, kind of, and then remember what he's doing."

Just how "straight" Bardem's Silva is has been a question eagerly debated by 007 fans, with some calling him the first gay Bond villain. That's probably overstating it (and what do we really know about Oddjob's private life, besides) but Silva's effeteness, along with his sensitivity and sense of humor, make him an unusually layered bad guy.

"Doing a Bond movie affords you that kind of flamboyance that you can't get in purely naturalistic movies," says Mendes. "As an actor, you get an opportunity to do things that, frankly, are hovering a foot above the ground. They're not rooted in reality. Javier always has a slight theatricality about him, which we just tweaked in this movie."

It was a considerably different process for Bardem than playing the Cormac McCarthy-penned villain of "No Country." Chigurh was virtually devoid of personality, but was rather an embodiment of violence, an angel of death. Silva's terrorism in "Skyfall" is fueled by a past with MI6 head M (Judi Dench), whom he targets in an elaborate cyber scheme. Silva's blond locks and his drive for making public MI6 secrets suggests Julian Assange, though Bardem says the Wikileaks founder wasn't a deliberate inspiration.

Acting runs in the family for Bardem, who grew up watching his mother agonize between parts, waiting for the phone to ring. He initially pursued painting and fell into acting after trying to earn money as an extra. His mother's advice was to commit fully to the work without compromise, a lesson Bardem has long clung to, carefully choosing his roles with uncommon pickiness. (He'll next star in Terrence Malick's "To The Wonder," to be released next year.)

He's also remained a perpetual student, studying for a month every year with his acting coach, Juan Carlos Corazza, in Madrid, where Bardem lives with his wife Penelope Cruz and their young son.

"It's always about really dismantling what you think you know and the security and the safety zone where you are, trying to make a step forward to something new, something that will put you in some trouble," he says.

Making "Biutiful" was particularly draining for Bardem. It took some time to exorcise the character, the dying Uxbal. Playing the more exuberant Silva, though, was less taxing.

"You're allowed to have a different fun with it, rather than being stuck and holding that energy that you need, like 'Biutiful,' for so long," he says. "Here, you can release that energy and let it go."

___

Follow Jake Coyle on Twitter at: http://twitter.com/jake_coyle

Source: http://news.yahoo.com/bond-villain-bardem-gives-skyfall-jolt-193438363.html

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Rolta India, Ltd. – Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report - new company profile report published

2012-10-23 12:41:50 - Rolta India, Ltd. – Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report - a new company profile report on companiesandmarkets.com

The Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage.

Project Description:

The Rolta India, Ltd. Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments report includes business description, detailed reports on mergers and acquisitions (M&A), divestments, capital raisings, venture capital investments, ownership and partnership transactions undertaken by Rolta India, Ltd. since January 2007.

Scope:

– Provides intelligence on Rolta India, Ltd.?s M&A, strategic partnerships and alliances, capital raising and private equity transactions.
– Detailed reports of various financial transactions undertaken by Rolta India, Ltd. and its subsidiaries since 2007.

?

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Information about key financial and legal advisors for Rolta India, Ltd.?s financial deals transactions.
– Financial deals tables and charts covering deal value and volumes trend, deal types and geography-based deal activity.

Highlights:

This report includes Rolta India, Ltd.?s contact information and business summary, tables, graphs, a list of partners and targets, a breakdown of financial and legal advisors, deal types, top deals by deal value, detailed deal reports, and descriptions and contact details of the partner, target, investor, and vendor firms, where disclosed.

The profile also includes detailed deal reports for all M&A, private equity, public offering, venture financing, partnership and divestment transactions undertaken by Rolta India, Ltd.. These deal reports contain information about target company financials, sources of financing, method of payment, deal values, and advisors for various parties, where disclosed.

Reasons to Purchase:

– Access comprehensive financial deals data along with charts and graph covering M&A, private equity, and partnerships and alliances.
– Form an independent opinion about Rolta India, Ltd.?s growth strategies through the organic and inorganic activities undertaken since 2007.
– Track your competitors? business structure and growth strategies.

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Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Source: http://reports.pr-inside.com/rolta-india-ltd-mergers-r3439093.htm

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সোমবার, ১৫ অক্টোবর, ২০১২

FREE List Builder ? The Viral Secret Review | Find New Articles at ...

I have been hearing alot about this new FREE service (The Viral Secret) that helps you build your email list.? I have come across a lot of list builders that really work like Viralurl and ListJoe.? Now The Viral Secret has popped up on the list building radar.? Is this list builder legit or is it just another service that claims to give you the world?

I joined The Viral Secret last week and I have to say that its not a bad product especially if you are a new beginner looking to builder your list for free.? In a weeks time I have generated about 70 leads to my list which is about 7 leads a day.? Not to bad for a free list building service.

The Viral Secret is a service created by Russell Brunson which I?m not a real big fan but I have purchased a couple of his products like The 12 Month Internet Millionaire and Do You Suck At Making Money?? The concept is very interesting but if you look at the big picture he helps his guru friends as well as himself build their list first.? If you want to sign up you have to accept joining 6 other lists of other marketers.? The good things is you are not required to stay on their lists so you can unsubscribe at any time.? I will warn you that there is an up sell of $ 97 that will be presented to you but it is not required.? The up sell can benefit you in the long run if you decide to purchase it.? They provide alot of list building training with other marketing methods added as well.

The Viral Secret set up process is very simple if you decide to join.? The only requirement is too purchase Aweber unless you already have the service.? There are video tutorials that walk you thru the entire process.? You will shown how to setup your autoresponder and how to setup your Aweber list.? You will learn how to create follow up messages in your autoresponderand you will also learn how to market to build your list.

In my opinion The Viral Secret is a great way to build a list for free.? I wouldn?t use it as my only list building resource but it gets the job done.? If you are a beginner then I would recommend using it for starters.? If you get in now you should benefit from it (especially if the 6 guru?s advertise it to their huge lists.)

Source: http://justarticles.net/10/free-list-builder-the-viral-secret-review/

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BF Fire Prevention Parade set for Sunday

Friday October 12, 2012

BELLOWS FALLS -- If you?re a village resident, don?t be alarmed if you hear a barrage of fire trucks and marching bands on Sunday.

There?s no emergency -- just 126 years of tradition unfolding on the streets.

The Bellows Falls Fire Prevention Parade is a well-known yearly event -- though a few have been canceled due to rain -- and has seen three different centuries. Bellows Falls Deputy Fire Chief John Cenate said the parade?s participants are slated to line up at the Bellows Falls Fire Station at noon and begin at 1 p.m.

He said the event, which spans about a mile, starts by the fire station and proceeds down Atkinson Street, where everyone turns at the street lights and into The Square. The parade?s entrants will include the fire departments of various towns and marching bands from some area high schools.

The festivity will conclude at the fire station with the awarding of trophies to marching bands for first, second and third place, based on the judgment of a review stand manned by members of the Bellows Falls Fire Department.

Trophies will also be handed out to the fire department that traveled the farthest to get to the village and to the one with the oldest fire truck.

"It?s a way for people in the community to familiarize themselves with their fire departments," Cenate said of the annual parade. He is also the president of the Bellows Falls Professional Firefighter?s

Association.

Cenate said the fire departments of Saxtons River, Rockingham, Westminster, Grafton, and Walpole and Claremont, N.H., are regulars and the marching bands from Bellows Falls Union High School, Fall Mountain Regional High School (N.H.) and four or five other schools usually show up.

BFUHS and Bellows Falls Middle School will both send their marching bands to perform.

Second-year high school band director Nick Pelton said 27 students will play the school song and pop music tunes in the parade.

"It?s great exposure for the community to see what the music program at the high school is doing," he said. "It?s a great chance for kids to get some performance experience."

BFMS band director Stanley Rumrill, in his 14th year at the position, said he has 38 kids that will perform on Sunday. Though many played at this year?s Big E in West Springfield, Mass., the parade will be a first for them.

"For a lot of them it?s a brand-new experience," Rumrill said. "And I?m really looking forward to taking them on their first marching experience."

He said he tells the students this is their opportunity to give back to the community that supports them so much. The band, he said, will perform "Dynamite" by Taio Cruz and "The Lion Sleeps Tonight."

Cenate said there will be refreshments such as sandwiches and chips after the parade.

Anyone wishing to send fire apparatus or marching units must RSVP to the Bellows Falls Fire Department no later than today. The phone number is 802-463-4343.

The BFMS marching band will also attend the annual Halloween parade held by Central Elementary School on Wednesday, Oct. 31. Students and adults -- most of them in costumes -- will start their parade on George Street, walk down Atkinson Street, to Oak Street, Church Place and back to the school. The band will lead the parade and be escorted by the Bellows Falls police and fire departments.

The event starts at 1:30 p.m. and everyone is welcome -- costumed or not.

Domenic Poli can be reached at dpoli@reformer.com, or 802-254-2311, ext. 277.

Source: http://www.reformer.com/ci_21754722/bf-fire-prevention-parade-set-sunday?source=rss_viewed

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How presidential campaigns know what you're reading online

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রবিবার, ১৪ অক্টোবর, ২০১২

93% Looper

"Looper" is just a popcorn movie, but it's a damn good one. It wins my vote for Best Popcorn Movie of 2012 so far, easily besting "Prometheus" and "Marvel's The Avengers." (It's been a particularly bad year for popcorn movies.) "Looper" was directed by Rian Johnson, a relatively young filmmaker with only two other films under his belt: "Brick" (2005) and "The Brothers Bloom" (2008). "Looper" is his first attempt at a popcorn movie. He is so good at it that he just may become the next Christopher Nolan, who made cinema history by bringing arthouse depth and braininess to action movies. (One could even go so far as to say that Nolan defined a movie era, the early 21st century, the way Steven Spielberg did in the late 1970s and early 80s.) The storyline of "Looper" is quite unique. In about the year 2070, a criminal syndicate takes care of problem people in a unique way. Instead of killing them, it sends them back in time, to the year 2040. In that year, an assassin, called a looper, is waiting for them and immediately kills them. Interesting problems arise when the looper doesn't make the kill. Also interesting is when a looper has to kill the older version of himself. This is known as "closing the loop." A looper played by Joseph Gordon-Levitt gets into just this predicament, when he is ordered to kill the older version of himself, played by Bruce Willis. Needless to say, Gordon-Levitt doesn't immediately kill Willis. They get to talking, and Willis explains that there's a psychopath who has taken over the syndicate in 2070. Willis wants to find the younger version of that psychopath and take him out. The problem is that psycho will now be about 8 years old. So Willis and Gordon-Levitt will have to kill a child. Making matters worse, they're not sure which child it is. They only have a birth date and a hospital. They must kill every boy born in that hospital on that day. Yes, there's a deep under-current of grimness to the film. Any time you stage the murder of children in a movie, audiences shudder to the depths. Eventually they find the boy they think is the psychopath, and that's when the film gets very interesting. Emily Blunt plays his mother. She realizes that her son is troubled, and she is determined to heal his emotional wounds. The key is for her to stay alive long enough to make a difference in his life. I won't reveal how it turns out, but I'll say it was tense and exciting watching the events unfold. A satisfying and moving cinematic experience. Rarely have I felt so invested in a child's healing and survival. Johnson does a remarkable job portraying this boy's psychic wounds and tapping into the unique healing power of a loving parent. Bravo to Rian Johnson. I can't wait to see what he does next.

October 1, 2012

Source: http://www.rottentomatoes.com/m/looper/

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Wondering About Mobile Marketing? Use These Tips! | Eric Chua ...

Mobile marketing may be important to business planning, but it can be difficult to learn and create a great marketing plan. You need to learn the right codes, techniques, applications, and formats. Use the stops outlined below to make the most of your mobile marketing campaign.

Wait for results of one campaign before beginning a new one. It?s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.

Make sure that your mobile marketing ads are easily forwarded from one friend to another. Before your tweak your promotions, be sure the ads are easy to send to others and give the original recipient an incentive to forward it to others. This is considered an instant ad supporter.

TIP! If you are having a big event or a sale on your site and you have a great mobile marketing list, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours. A well-timed text message could be just the right spur to drive customers to check out your event.

Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Follow the same principles you have used in your previous campaigns.

Try to get a lot of marketing data regarding your intended recipients as possible. This will make it easier for you to target their needs and wants. This is a wonderful way to make sure that your messages are something your viewers want to see.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.

TIP! If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. Streamline your mobile website, and use mobile specific SEO techniques.

Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost.

You will need to test the mobile version of your website and your mobile advertisements using a variety of mobile devices. Mobile devices feature various browsers, resolutions and screen sizes. Your website and ads can look completely different from device to device. At a minimum you would want to check how it looks on the most commonly used phones.

TIP! Do not send pointless messages to your customers. It is important that you have something topical and relevant to impart to your customers when you are taking up their time.

Offer something that is valuable to the type of customers you want to entice. If you are sending messages out to customers, you should think about giving something away. If your target is business execs, you can get their attention with something like a free dinner to a nice restaurant. However, if your intended audience is a middle-class family, you would need to send things that would be of interest to a family.

Make your mobile marketing messages compatible with as many platforms as possible. The messages should work just as well on Blackberry, iPhone, and Android devices. Remember, it?s much easier to send simple messages than to adjust them to each platform. In mobile marketing, it is important to remember that simpler is better.

The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.

TIP! As part of your mobile marketing plan, hold a picture-to-screen promotional event. These campaigns let your clients take their own pictures with mobile devices.

Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Display the information in your store, in radio or television advertisements, on your website, and as part of your Facebook page. They will be more likely to join your campaign if they are going to benefit. You should advertise your campaign as a quick and easy way to receive exclusive offers.

Use dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. In addition, it gives you a measure of legal protection.

You should remember that Internet navigation is a lot harder on a mobile device. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.

TIP! MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. Your coupons can include promotional codes.

You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. It there is no purpose to the app, it probably won?t go over too well with your customers.

If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.

Think about making a mobile application geared to your product. If you have an app, customers will check regularly to see if there are any specials or promotions available. You can notice quickly a jump in how many people are aware of your companies brand name, as well as experience more foot traffic. During the development process, ask a professional for advice because there are all different prices for apps.

TIP! Mobile marketing campaigns should have a link that is to sites that are capable of being viewed by phones of all ages. If your main website uses Flash, link only to your mobile site.

Using mobile marketing is a good way to get profits to soar. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. Both of these serve as excellent mediums for marketing your business. You need to target your customers where they are congregating online.

As you have read, mobile marketing may be essential to current and future plans involved with your business, along with knowing about the different techniques. This article hopefully gave you some ideas on what techniques might fit your business. Use the pointers presented here as a starting point

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Source: http://www.maynaseric.com/wondering-about-mobile-marketing-use-these-tips-3

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Personal Training for a Cause | The Sag Harbor Express

By Emily J. Weitz

The personal trainers at the Sag Harbor Gym are devoted to increasing the health and wellbeing of clients through fitness. But they are also on a much more daunting mission ? to eradicate breast cancer. They?re working towards this goal by donating 30-minute personal training sessions to cancer research all month, in honor of Breast Cancer Awareness Month.

Tahlia Miller, Director of Personal Training at the Sag Harbor Gym, didn?t pursue a career as a personal trainer. It pursued her. As a perpetual athlete, she always kept up with her gym routine, and it wasn?t long before the gym manager asked her if she?d be interested in becoming a personal trainer. With her background in nutrition and her zeal for inspiring others to challenge themselves, it felt like a natural transition.

?I?ve trained like an athlete my whole life,? says Miller, ?and now this is something where I can come back and help people who are trying to change their lives.?

Working as a personal trainer is about much more than helping people look good and lose weight for Miller. It?s about helping people to live more healthful lives. One of the key aspects of personal training is identifying the individual needs of the client.

?We have people who come in that are very sedentary,? she says, ?and then we have student athletes, and people training to run a marathon. Our sessions are developed depending on the clients? needs.?

To serve people better, Miller has helped to create small group training sessions, which give the personalized attention of a small session with the affordability of a class.

?We have two-to-six people training with one trainer,? she says. ?This is personal training on a semi-group level that?s affordable for everyone. It?s $25 for one session or $199 for 10.?

It?s these small group classes that are being offered as a donation to breast cancer research all month long in honor of Breast Cancer Awareness Month. Proceeds will benefit the Coalition for Women?s Cancers at Southampton Hospital and the National Breast Cancer Research Foundation.

?The community of Sag Harbor has struggled a lot with breast cancer,? says Miller. ?My brother [also a personal trainer] and I decided this was something we could do.?

Even though Miller has thankfully not had any personal losses to breast cancer in her own family, she is well aware of the statistics on Long Island.

?If we?re going to find a cure,? she says, ?it?s something where we have to work from the bottom up. We are donating our half-hour personal training sessions all month to members and non-members. You don?t have to buy a membership to come in and have a training session and donate. We just want to raise as much as we can to help this cause.?

When people are emotionally invested in their workout, Miller says, it ends up being a lot more powerful.

?We had a woman come in whose mother had passed away from breast cancer,? she says. ?It meant so much to her to have this session and knowing it was going to research.?

Miller believes that having this philanthropic aspect in personal training bolsters the effects because of the similar emotions that come from both exercise and from giving.

?When you do something good for someone,? she says, ?you feel good. When you work out hard in the gym, it?s a similar feeling. You get a huge release from working out with your trainer, but now in the backdrop you know you?re giving something back to someone else. It sets a tone, even if it?s just for that one day.?

This positive tone, Miller says, is contagious. You can feel the generosity of spirit in the gym throughout the month.

In her work, Miller gets back the most when her clients are growing.

?I think all trainers want to see their clients grow and develop and reach their goals,? says Miller. ?You spend an hour a day with someone there or four days a week, and you see them break down and hit their max, and you see them surpass their max the next week. It?s a personal investment that a trainer has with each client, and that?s the goal.?

The Hamptons Gym Corp?s Sag Harbor Gym is located on Bay Street in Sag Harbor. For more information, call 725-0707 or visit www.hamptonsgymcorp.com.

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Source: http://sagharboronline.com/sagharborexpress/local-business/personal-training-for-a-cause-20104

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